Shoe Repair - Introduction to PhotoShop
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Project Summary
Students play the role of shoe designer and marketer. This project creates a need to know for layout and design concepts, PhotoShop computer skills, & the use of visual manipulation by advertisers. Students learn how powerful - yet subliminal - consumerism is.
Description of Final Products
- 8.5 x 11 inch magazine sized shoe advertisement suitable for Magazine.
- A rubric titled "What Makes a good Magazine ad?"
- Students grade themselves using their own rubrics which they created and justify that grade during presentations.
- Naturally nobody gives themselves an "F" but very few students give themselves an "A" either. It's interesting. Something about using your own criteria forces you to be more honest with yourself.
- Rubrics also give the presentation a purpose because their presentations at the end of the project are based on the grades students give themselves from their own rubrics.
What makes a good magazine ad? How can you tell if the ad is effective? The elements and principles of design are the only objective way to answer these questions.
Students develop a rubric detailing the qualities that make up a good magazine ad & implement the concepts learned during that process to create their own advertisements.
The only danger is kids get "spread out" working on too many differing tasks simultaneously and loose focus. The teacher just has to rein them in and keep them focused.
Rubrics can continue to be used and modified for other projects & it's a good way to teach conceptual elements.
Everybody likes shoes, especially high school students, and they have broad appeal to both men and women. So a shoe ad seems logical. However, any product or service would substitute, including public service announcements, anti-smoking ads, car ads, whatever.
Teacher Reflection
1. What "real world" activities does this project simulate? In what context would adults need to tackle this same problem/project?
From a marketers perspective, following a product from inception, development, & prototype, all the way through to the actual advertising and sales of the item, requires using a wide range of skills and take years of experience to master. Similarly, from a designer or engineer's standpoint, it is useful be involved in the marketing of a product.
2. How does your final product reflect student understanding of the content skills?
Students become very proud and take personal ownership of their shoe ads, bragging about their work to parents & friends when displayed. California Visual Arts Content Standards require students to show their artistic work publicly, but kids are often embarrassed or ashamed that their artistic talents will be mocked & ridiculed. It's very risky putting your artistic work on display.
However, the advertising format carries less stigma when critiqued by viewers and is an ideal venue for open discussion.
Day 1:
| New Project "Shoe Repair" Begins Today | |
| :00-:45 | Introduce New Project => + Know/Need to Know |
| View PowerPoint: "PPT #1 - Shoe Repair" | |
| :45-1:25 | Split into groups, pass out magazines & look for ads. Find some examples of a good ad & explain to the class why you liked it. |
| 2 Minute presentations & complete Peer Edit Document | |
| :45-1:29 | Exit Journal - Last 6 Minutes of Class, do this Journal |
| Oh yeah, every day they'll be a link here that you shouldn't click on called: Don't Click Here! Usually just for fun... | |
Day 2:
| Day 2 - "Shoe Repair" | |
| :00-:15 | Click Here for Daily Tutorial . |
| :15-:25 | View PowerPoint: PPT#2-Definitions Use your partially completed rubrics to grade these example ads. |
| Write design element definitions on a large sheet of paper to post on walls. | |
| Continue working on Rubrics. Begin transferring rubrics to Word. | |
| :25-1:29 | Rubric Format Workshop = |
| If 1 group member is not busy, begin to sketch your shoe design: Graphic Organizer = Exit Journal # 2 = |
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| Don't Click Here or Here or here | |
Day 3:
| Day 3 - "Shoe Repair" | |
| :00-:45 | Daily Tutorial. |
| :45-1:29 | View PowerPoint & add Font to your rubric! |
| View PowerPoint: PPT#2-Definitions Use your partially completed rubrics to grade these example ads. | |
| Begin transferring rubrics to Word. | |
| Text Problems | |
| Don't Click Here | |
Day 4:
| Day 4 - "Shoe Repair" | |
| :00-:15 | Daily Journal |
| :15-:25 | View PowerPoint: PPT#2-Definitions Use your partially completed rubrics to grade these example ads. |
| View PowerPoint & add Font to your rubric! | |
| Continue working on Rubrics. Begin transferring rubrics to Word. | |
| :25-1:29 | Text Problems |
| Don't Click Here or Here | |
Day 5:
| Day 5 - "Shoe Repair" | |
| :00-:15 | Daily Journal |
| :15-:25 | View Color PowerPoint and add color to your rubric. |
| Need a Slogan? Go here or go to Goggle & type in Slogan Generator | |
| View PowerPoint & be sure you added Font to your rubric. Also continue transferring rubrics to Word. | |
| :25-1:29 | Text Problems |
| Don't Click Here | |
Day 6:
| Day 6 - "Shoe Repair" | |
| :00-:15 | Daily Journal |
| :15-:25 | Be sure to add Color and Font to your rubric. |
| Need a Slogan? Go here or go to Goggle & type in Slogan Generator | |
| :25-1:29 | |
| Don't Click Here | |
Day 7:
| Day 7 - "Shoe Repair" | |
| :00-:15 | Daily Journal |
| :15-:25 | Be sure to add Color and Font to your rubric. |
| Need a Slogan? Go here or go to Goggle & type in Slogan Generator | |
| :25-1:29 | Rubric for the Rubric Borrow some ideas |
| Don't Click Here | |
Day 8:
| Day 8 - "Shoe Repair" | |
| :00-:15 | Work on your Shoe First - only do this Daily Journal if you're done with your shoe. |
| :15-:25 | Be sure to add Color and Font to your rubric. |
| DUE TODAY |
Attach your Shoe Ads Here by the end of the period. |
| :25-1:29 | Rubric for the Rubric Borrow some ideas |
| Don't Click Here | |
Day 9:
| Day 9 - "Shoe Repair" | |
| :00-:15 | PRESENTATION Rubric |
| :15-:25 | Attach your Shoe Ads Here |
| :25-1:29 | Rubric for the Shoe |
| Don't Click Here | |
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